“Last year, UK singer/songwriter/producer Joe Flory killed off his synth-pop project Primary 1 with the digital-only LP Other People. Flory's got a new project now, Amateur Best, and on February 13, Double Denim (the label partly run by Pitchfork contributor Hari Ashurst) will release a 7" single from Amateur Best, "Be Happy" b/w "The Wave". The project has a conceptual bent-- its songs are based o”
