“Pity the drop. Music's latest lose-your-brain button went from "OH MY GOD" awe to meme-y ubiquity to Lonely Island parody in what seemed like minutes. Right now, thanks to this rampant desensitization, it is probably harder than any other time in human history to genuinely jolt someone with a drop. So when it happens, you take notice. You admire. You appreciate. And then you lose your brain. This ”