“I don't want to oversell a guy who only months ago I was pretty sure had peaked on a Go-Betweens cover, but Jay Reatard is getting the hang of his gift fast. "It Ain't Gonna Save Me", from his forthcoming album Watch Me Fall, is more confident in its pop ambitions than last year's "See/Saw", which kind of fell back on old and proven anthemic devices. It's also more out-the-gate, and-- melody be da”