“If you haven't heard much about the Weeknd, it's because there isn't much info out there on them-- that is, if the mysterious project affiliated with Canadian multimedia collective She's So Lovely XO is a "them" and not just a "him" or "her". Who, exactly, makes up the Weeknd is at this point an open question, with talk of label interest and the involvement of Drake producer Noah "40" Shebib also ”
