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So Typically Now

US Girls

2023

So Typically Now

Release Date:  2023

By Pitchfork

Reviewed July 26, 2022

Meg Remy’s first new song since 2020 is a biting satire of the pandemic-era real estate grab.

As the COVID-19 pandemic pummeled North American cities, many with the means to do so fled to greener pastures. By the sound of it, U.S. Girls’ Meg Remy has more than a few friends who traded their hip Brooklyn neighborhoods for a picket fence in the Hudson Valley. On “So Typically Now,” her first original, non-Christmas-themed track since 2020’s Heavy Light, she mocks the wealthy’s urban flight and conspicuous consumption. The song opens with a pummeling electronic drumbeat, then slides into a strutting synth melody as Remy casts a side-eye at the “traitors with loans” that “run this show.” Remy is no stranger to oblique anti-capitalist critiques, but this one feels more than a little tongue-in-cheek: “Gotta sell all my best to buy more, not less,” she sings, hinting at her own complicity. “See you someday in heaven.” With a soaring outro that sounds lifted straight from Robin S., this disco-house banger is more fun than socio-economic commentary has any business being. It might hit different if you’ve just closed on that cute three-bedroom cottage on the Hudson, but maybe that’s the point.

8:00 PM · Jul 26, 2022