Albums
H O L Y
2015
Release Date: 2015
By Pitchfork
Reviewed September 28, 2015
Keita Juma's music falls somewhere between the rapidfire energy of grime and the hungry tension of rap's rising ranks. Every song, whether it's boast talk or a love song, has stakes. "HOLY" is a non-album loose cut that begins like a confession: Juma exhales placid raps over a rumble, his doubletime clip a pacer for the kickdrum that drops 30 seconds in. UK-born Juma is from the Toronto suburb of Mississauga—you may know it by way of PARTYNEXTDOOR—but his music bears no traces of the sprawling city's obsession with Metro Boomin-style rap bombast or the tepid lethargy of post-Weeknd soul.-=-=-=-
Instead, the rapper/producer floats between the eerier motifs of Southern and West Coast rap and the looming tension of grime's revved-up BPMs. Here on "HOLY", a chilly melody snakes through the spare hook, drawing a direct line across a continent and an ocean—via Toronto—between Dre's ominous synth melodies and the otherworldly heavy of a young Wiley.