Kate NV’s music has been dubbed “experimental pop,” but what it really feels like is playtime. “Oni (They),” from her recently announced new album, Wow, begins with a bright, pinging synth oscillator, a shiny-clean surface that Kate NV splatters exuberantly in layers of paint. First comes her chirping voice, then a small battery of onomatopoeic percussion sounds that squelch, blurp, and sproing. Somewhere along the way, Kate NV’s vocals get snagged up in there too, spinning round like a red thread sucked up in a vacuum's brush roller, just another brilliant and confounding color in her palette.