SWAGJustin Bieber · 2025

rollingstone

8.0

“On his first album in four years, the singer processes his adult reality and makes some of the most creative and wide-ranging music of his life”

consequence

7.0

“Justin Bieber's new album reveals he’s deeply aware of outsiders looking in”

consequence

7.0

“Justin Bieber's new album reveals he’s deeply aware of outsiders looking in”

nme

6.0

“fascinating sounds with little lyrical depth”

Ryan1Nunez

3.0

“As a longtime music fan who’s followed Justin Bieber’s evolution, Swag feels like a disappointing step backward. While the production is polished and the hooks try to land, the album leans too heavily on tired lyrics and recycled vibes. There’s a lack of growth here—emotionally and creatively. A few tracks show flashes of potential, but overall, it feels more like a branding exercise than a meaningful project. For an artist capable of deeper work, this just doesn’t cut it.”