“Cocoa puffs, meh. The better story is rock's 50-year failure to make plain its furious soundmaker, the electric guitar. Sound is vibration, pure tone is farce, distortion is social, inevitable. No surprise, my faves who've struggled with that pop vs. noise, structure vs. unstructure windigo-- Branca, Hendrix, Velvets, Can, Sonic Youth, JAMC, MBV, Fennesz-- count for some of modern music's all-time”