“After her darker sophomore effort 2012's Master of My Make-Believe, Santigold returns with a sunshine-bright pop album, shaded with biting commentary on consumerism and the price of art. It comes across as a pointed reaction to her own success over the past decade: If Master of My Make-Believe was a trip down the rabbit hole post-Santogold, 99¢ tries to be the yin to its yang: a hyper-positive, yet self-aware, happy-pill remedy.”
