“Could you have ever guessed what Taylor Swift’s Midnights would sound like? Since announcing the album in late August, Swift tried out a new rollout strategy: no single, no surprise drop 12 hours later. Instead, it’s been two months of Lynchian TikTok videos unveiling song names and lyric billboards to tide over her increasingly spiraling, clue-hungry fanbase.
Midnights could have been anything. ”