“The adaptable Colombian star bets on his bright crossover future and comes up a winner.”
“US pop has been travelling south to appropriate Latin heat since time immemorial. But since 2017’s Puerto Rican smash Despacito and particularly Justin Bieber’s remix, there’s no longer a meaningful divide between anglophone territories and the global pop market. Perfectly placed to ride this wave is Colombia’s Maluma: rapper, singer, reggaetonista, catwalk model, social media presence and abettor”
