“James Bay has always struggled with knowing what type of artist he wants to be. The Hitchin singer-songwriter made a name for himself with the folksy longing of 2015’s The Chaos And The Calm’, which, backed by the anthemic ‘Hold Back The River’ and ‘Let It Go’, saw him became a staple of wedding playlists up and down the country. Then came 2018’s ‘Electric Light’, an adventurous, experimental trip”
