“For the past three years, RiFF RAFF has become a cult phenomenon, and his proper debut, Neon Icon, is his movement’s anti-climactic culmination. It’s nearly impossible to criticize the album without coming across as an enemy of "fun," due in part to RiFF RAFF’s knowing, over-the-top branding as low-culture trash. But irony and irreverence can only do so much lifting on a record this thin.”
“On his biggest commercial release to date, enigmatic rapper Riff Raff brings a heightened version of the goofy, hilarious trap rap that he's known for, but he doesn't do it consistently”
“Houston meme machine Riff Raff is a free-associative goof-ball who raps in a put-on deep-Southern drawl – call it swagger or minstrelsy, your choice. The lyrics on his latest album are nonsense masquerading as new-age ("I can throw a BB through a Frosted Cheerio") or dumb masquerading as self-aware ("You should practice martial arts/The way you karate-chop my heart"). There are punk, country and E”