“Although SOPHIE, aka Samuel Long, first drew attention in 2013 for "Nothing More to Say," it was the undeniable plastic pop of "Bipp" that really established his sound and made him one of the most sought-after producers of the last few years. His aesthetic, which loosely reflects that of his pals on PC Music, is as vinyl-smooth as that label's pop confections, but harbours a latent darkness, too; ”
“Bubblegum pop and PVC dreaming from Sophie”
“When music from the twisted pop project SOPHIE first emerged in 2013, it sounded state-of-the-art. Those early singles, gathered here with some newer material, still sparkle, but the problem with PRODUCT, ironically enough, is one of format.”
